Why is coffee extraction so important?
The extraction of the coffee is at the core of any brewing or coffee-making process. When water passes through the coffee, it extracts some of the compounds and flavours and leaves some behind. It is the surprising complexity of this process that gives us so much of an intrigue as well as frustration when making coffee.
We Have Revamped Our Youtube Channel - Please Follow
We had posted a few videos here and then, but never really took our message of sustainability to our Youtube channel. That has changed. Today! We have started to post some of our clips. For instance, our first video portraits a small child which gets really angry over not being told that sustainable compostable coffee pods from Moving Beans exist :).
"Scientist Gemma reveals the inspiration behind her coffee business"
One of the co-founders of Moving Beans was featured today in a major national newspaper, with a daily readership of more than 2,000,000 people. The story covers her inspiration behind Moving Beans, and about the founding moments and the journey ever since. Her story reads as follows:
Gateway Asia: Moving Beans Opened in Hong Kong
That was a difficult decision, but the UK DIT and HK's business agencies helped us a lot in opening up in Hong Kong. As of today, we are open for business in one of Asia's largest and most cosmopolitan cities. We figured that one of the most metropolitan melting pots in the world would love to have one of the most sustainable coffee pods in the world.
Vogue - Is Sustainability Finally Fashionable?!
Vogue featured us for five months in a row. Is sustainability finally fashionable? We are, without doubt, super happy to be featured. Thank you, Vogue! The article mentions Moving Bean's products as "[...] rich in flavour, you’ll detect dark chocolate and berry tasting notes with delicate sweetness." Here an excerpt from one of the months we were featured in the Vogue edition:
Easyjet Magazine - What A Wonderful Story!
Headlined with "Who wants a green coffee?", Easyjet run a feature on Moving Beans in their in-flight magazine. The article is so sweet, that we have taken the liberty to copy it verbatim below: "What do you get when you combine the brainpower of a mechanical engineer, a material scientist and a digital technologist? This isn’t the start of a niche occupational joke, rather the beginnings of Moving Beans, a British start-up tackling the unnecessary amounts of waste that comes with our over-reliance on modern conveniences ..."
We are open for business, downunder in Australia
We are open for business in Australia! Today, we officially opened our downunder office. Dan, one of Moving Bean's cofounders, has not only jumped on a plane downunder but he has fully settled in Australia to grow our Moving Beans business there. Australians are known to be coffee lovers, and known to be very susceptible to sustainability and their wonderful environment. We felt it made sense to open our doors in Australia.
The Independent Features Moving Beans' Sustainability
Today we were featured in the Independent, one of UK's leading newspapers. The headline is "Best eco-friendly coffee capsules and pods for a guilt-free brew". As Stacey put it nicely in the article: "There's no reason why your favourite hot drink should be bad for the environment, even if you've got a speedy machine that requires pods".
Our Seed Investment Is In - Accelerating our Vision
We are super happy to announce the arrival of our first investment. It is Moving Beans' seed investment. It will hopefully help us to grow the business and to execute on our vision and mission. The contracts were signed a few days back, and the money hit our accounts today in the early morning. We are pumped to put all our diligent planning into action, and conquer the world with an amazing product: our compostable Nespresso-compatible coffee pots.
We Are Launching Our Compostable Coffee Pods!
Finally! That took longer than anticipated. We had to contain with an intermediate coffee offer which was not fully sustainable but, after months of proper research, we are finally there to announce that today we launch our fully compostable Nespresso-compatible coffee pods.
Over A Cup Of Coffee, Moving Beans Is Finally Born!
Gemma, Dan and Mike had a random catch-up talking about work, projects and world affairs. Over a cup of coffee, that is. And that coffee was done using their Nespresso machine. And this is when the conversation quickly deepened into sustainability, the terrible impact of the plastic/aluminium coffee pods onto the environment; and why not to do something tangible about it?